Customer Metrics:
Brand equity & Corporate reputation

BRAND EQUITY

Image value that a company can build over time and rests on the attitudes and behaviours of consumers, distribution channels and influencers across the purchase process.

CORPORATE REPUTATION

The organisation’s market estimation that is held by a wide range of stakeholders, including but not limited to its customers.
A company’s reputation rests on a variety of factors including its vision and leadership, financial performance, innovativeness, as well as its workplace management and its commitment to ethical and environmental responsibility.