Brand Equity

Brand Renown, brand awareness across the reference target;
Brand loyalty, customers’ propensity to re-purchase a given brand;
Perceived quality, your customers’ view of your products or services both in terms of what they expect and also in comparison with how they perceive the quality of competing offerings;
Brand profile , everything that consumers spontaneously associate with a given brand, also in comparison to what the other brands on the market have to offer

Brand Equity elements